The logo for the London 2012 Olympic Games has been revealed and it’s… different. Never before has an Olympic symbol caused so much reject and discomfort in the public, a poll showed that 80% of Londoners are against the design and demand its immediate substitution. All the British newspapers have done everything at their disposition to ridicule and attack this creation. With all due respect, to all of them I said: screw you, are you a graphic designer? No, most certainly not. And if they are, well, to bad for you.
Of course, this is not the greatest design in history (the only thing that bothers me is the London typography, which I think is too thin and its location is not quite the best one), but I congratulate de brand consultancy that created it for doing something that’s not conventional and present an authentic artistic creation of our times. Graffiti has become an integral part, like it or not, of any modern city, and this symbol is based upon this concept to show us an attractive and colourful image.
The worst thing is that most of the media question the price of £400,000 paid for it, saying that anyone could have done a better “little drawing”. This is a big problem for all of the graphic design industry in general. The world cannot undervalue a profession that, based in aesthetics and technique, gives flavour to our surroundings. Only a professional designer knows what’s visually appropriate and its regrettable that anyone believes he or she has the authority to say what’s good and what’s not. One doesn’t question the decisions and ways of a doctor or a plumber (in their own fields, of course) and specially not it’s an established world brand consultancy, like the one who created this dynamic new symbol.
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